Our Story
Will Basta is an LA-based entrepreneur with a proven track record in ecommerce, venture capital, and digital innovation. With more than a decade of experience in spearheading successful startups and driving growth, Will has established himself as a forward-thinking leader in the digital space. His expertise spans across strategy, marketing, and operations, enabling him to navigate the ever-evolving landscape of ecommerce and deliver impactful results. Beyond his professional endeavors, Will is a dedicated advocate for clean water initiatives and pitbull rescue programs. He believes in harnessing the power of business and technology to create positive change on a global scale. Through his multifaceted approach and commitment to innovation and social responsibility, Will continues to make his mark in the digital world.
